31.DESIGN is committed to creating a unique experience that transcends localization, focusing on Shanghai's East-meets-West cultural fabric and its contemporary complexities. Through hotel-inspired design, they have shaped an elegant and flexible spatial form that resonates with a modern, sophisticated lifestyle. This approach gives rise to an environment where one can "feel warmth within culture and find inspiration for the future through heritage."

The project seamlessly integrates brand identity with local culture, drawing inspiration from classic Shanghai architecture. Traditional ornate details are reinterpreted through a modern design language, where interplays of light and shadow preserve a sense of historical memory while lending the space a touch of lightness.