In the post-pandemic era, there is a deeper reflection on past designs and future ways of living and surviving. Traditional movie theaters lack creativity, and as times evolve, differentiation and immersive experiences have become key to the industry's revival.

Breaking free from the monotonous styles and positioning of the local cinema market, offering something fresh yet human-centered, is the way to avoid losing direction. Inspiring people's curiosity and desire to explore the space itself, while enhancing their experience and expectations, is precisely where the meaning of design lies.

The design inspiration comes from the Back to the Future trilogy directed by American filmmaker Robert Zemeckis. Its greatness lies in its early introduction of the concept of "parallel universes," sparking boundless imagination and serving as an inspiration for many sci-fi fans in time-travel films.

With keen insight, 31 Design integrates market, brand, and sustainability needs, proposing a design concept centered on "exploration, discovery, and construction." Through reimagining and creating uncharted territories, futuristic experiential spaces unfold under the themes of "future," "universe," and "time-space."